It is September 2015 and we are in the middle of a post-election silly season, after the frenzy of a bitterly fought General Election in May. The UK population has been enjoying the summer, some (who can afford it) travelling overseas on holiday or, perhaps even more expensive, trying to holiday in the UK.
Meanwhile, the defeated Labour Party is trying to elect a new leader, to replace the failed Ed Miliband.
This leadership election ought to be about leadership qualities, credible policies and a recognisable route to a GE victory in 2020. Sadly, it is nothing of the sort.
For the media (and perhaps some Labour voters), it has become a beauty contest, where personalities pluck ideas out of thin air and toss them to their electorate like confetti. These are not so much policies as marketing ploys, such as we see ubiquitously in our daily lives. Occasionally, coherent policies survive the blast of media attention, but they are little different from those we might have seen last year. Although, in itself, this is no bad thing: good policies are still good policies, even if they have been rejected in the past. The argument still has to be made, the reasoning spelled out and the policies must be well communicated and then delivered, not merely repackaged for a new hoped-for generation of voters.
Nothing difficult about that, you might think - and you're right - but thinking it so does not make it so.
What makes a good policy?
You might think that a political strategy built primarily around social justice would be easily transmitted and understood... You might think that an argument built around a healthy society, one in which opportunity exists for all, and not just the wealthy or the fortunate, would be well received...
You might think that a public sector designed to deliver effective solutions for all our needs - in health, education, social welfare and security - would be a sure winner...
But these are the policies of Labour and they are not getting through.
Partly, this is because most Conservatives simply don't get the idea of social justice. That's right, they don't get it.
For Conservatives, who like to think of themselves as "compassionate Conservatives", the only proper social agenda is one where the market rules,
laisser faire is the dominant
Zeitgeist, and each individual makes as much money as possible, and - after feathering their own nest - wisely invests their profits to accrue more capital. If business and commerce are successful, the economy will boom, and plenty of cash will trickle down, yea, even unto the poorest in the land, and all shall be well.
Capital is everything, and the benefits will cascade: A simple message for simple folk.
Sometimes the market malfunctions and the state has to step in and rescue essential services.
You might think that 'essential services' means hospitals, schools, care homes, police stations, and suchlike; but no - it means banks. And the market malfunction is always someone else's fault, not the fault of the market itself. In the UK, the convenient narrative was that Labour caused the crash, Labour mismanaged the economy, Labour de-regulated banks and the financial system... The Conservatives, knowing no other way, simply repeated this
ad nauseam, until all the other animals repeated it as a given: "Two legs good, four legs bad...".
It was as though they could press a button and everybody, with most of the right wing media as cheerleaders, would act in accordance.
We must fear for the Labour Party, and for Britain. The next five years will see a triumphalist Tory Party, high on hubris, sailing on with a punitive, austere approach to government. No one believes that such a strategy will repair the ravages of a free-market economy, any more than it has in the past, but it will protect the interests of the rich in British society, and that is what matters most - if you are a Conservative.
The puzzling thing is that the middle classes - diligent readers of the Daily Mail, the Sun, or the Times - still believe such government is in their best interests, too. They hear the Tory tune, echoing pleasingly in their morning paper, and never think to scratch beneath the surface.
They do not know that their children will suffer, because there are no houses for them to rent, unless from rapacious, unregulated landlords, let alone houses to buy; they do not know that doctors and nurses are leaving the country in droves, escaping from a low pay, low esteem culture, while the NHS is sold off, piece by piece, to chums of the Chancellor, George Osborne - likely to be the next leader of the Conservative Party.
They do not know because they do not care to know. And because Labour has no one to shock them out of their Conservative catatonia, able to expose the true nature of the Nasty Party and the options for better, more fair, more just government.
And, even after this leadership election, will Labour have the leader who can fight off the bullies in the media, challenge the assured performances of Cameron at the despatch box, and haul back the lemmings from the brink of extinction?